Self Storage Direct Mail
Fill more units. One mailbox at a time.
RV
Oversized spaces
To: Future Renter
Moving / 5 miles
Targeted rental campaign
Presort STD / Print run 01
Need more space?
10×10 Self Storage
Extra room. Right when you need it.
Drive-up / 10×10
89¢TargetedMail
Data + Print + Postage + Mailing
Now choose who gets the next one.
Don't just mail more. Mail smarter.
Choose who you want to reach and where you want to reach them. A campaign to fill climate-controlled units and a campaign to fill RV spaces should not go to the same list.
Illustrative neighbourhood, not a real location or live data.
137
Targeted postcards
$121.93
Available targeting options vary by campaign and data source. 89¢ per mailed postcard includes account and facility setup, creative help, targeting setup, filter setup, audience/data help, first campaign setup, help learning the system, you decide when and how much to mail.
Targeted direct mail · No monthly fees.
Postage + ProductionDirect mail math shouldn't require a calculator.
137 Targeted pieces = $121.93
Mail 137. Pay $121.93.
Selected: 137 · 1 to 5,000
89¢ per mailed postcard covers account and facility setup, creative help, targeting setup, filter setup, audience/data help, first campaign setup, help learning the system, you decide when and how much to mail. No mailing quantity minimum on targeted mail.
- 1 postcard
- $0.89
- 20 postcards
- $17.80
- 500 postcards
- $445.00
- 1,000 postcards
- $890.00
- No monthly fee
- No volume tiers
- No targeted-mail minimum
- Pricing up front
- No signup fee
- No setup fee
Now make it yours.
Start with a template. Or make it yours.
Choose a self-storage postcard design or bring your own finished creative. The price is the same either way.
Popular unit size
Need more space?
Ask about first-month pricing
Already have a design?
Upload your own
Bring finished front and back artwork from your designer or a previous campaign and use Fill By Mail for the audience, printing and mailing. Same price, no design charge either way.
Uploads open when accounts do
Selected template: 10×10 Storage · Demo creative
Mail → Website / Phone → Rental opportunity
From mailbox to move-in.
Put your storage facility in front of potential renters before or alongside their online search. A postcard can sit on a counter for weeks, which matters when storage need shows up later than the mail does.
Not every postcard produces a rental, and no channel guarantees one. What mail does is create the opportunity.
Another opportunity to fill a unit.
Need more space?
10×10 Self Storage
Fill By Mail
The details
- No signup fees
- No setup fees
- Pricing up front
- No monthly fees
Why it works
Why direct mail makes sense for self storage
Storage is a local business. A facility does not compete nationally, or even citywide — it competes for the people who live, rent, own property, run a business or are in the middle of a move within a few miles of its gate.
Search advertising waits for the customer to search. That demand is real and worth competing for, but it is a fixed pool, and every facility in your market is bidding for the same people.
Direct mail gives an operator another way to put the facility in front of local prospects — before or alongside their online search. Storage need usually arrives with a life event rather than a purchase decision, and mail can reach the households where those changes are most likely to be happening.
What has kept mail out of reach for independent operators is not the channel. It is the logistics: large print runs, separate charges for data, printing and postage, and enough volume to justify a campaign at all. Read the full guide to direct mail for self storage.
Mail rates
Is it really just a price per piece?
Yes, and there is no monthly fee on any option. Send one targeted postcard or send thousands — targeted mail stays 89¢ per mailed piece, with targeting data, printing, mail preparation, postage and mailing included.
1,000 targeted pieces is $890. Want us to run the campaigns instead? That is 99¢ a piece. EDDM is 55¢ per mailed piece, and USPS carrier-route and quantity requirements apply to it.
- EDDM
- 55¢each
- Targeted mail
- 89¢each
- Managed targeted mail
- 99¢each
Targeted direct mail — 89¢ each
Goes to specific addresses you selected using data, so you can narrow to the households or businesses that fit the campaign. The rate includes targeting data, printing, mail preparation, postage and mailing. No mailing quantity minimum.
EDDM — 55¢ each
Goes to every address along the postal carrier routes you pick, with no recipient selection and no targeting data — which is most of why it costs less. USPS route and quantity requirements apply, and no provider can waive them. Compare the two.
The piece itself
A real postcard. In a real mailbox.
A postcard gets a second or two of attention on the way from the mailbox to the kitchen counter. That constraint shapes everything about it: one idea, the location stated plainly, a reason to act now, and a response path that takes no thought.
It needs no envelope to be opened, and it can sit on a counter or a fridge for weeks — which matters, because storage demand often arrives later than the mail does.
Templates can be designed with space for a short URL, a phone number and a QR code, so a reader can act in whichever way suits them.
Space when
you need it.
5×10 · 10×10 · 10×20
fillbymail.com
Call or scan to reserve
Demo creative. Printed specifications will be published once production partners are confirmed.
Service options
Choose how you want to mail
Three ways to reach your market, priced per mailed piece. Every one of them has no monthly fee — pay when you mail.
We handle it
Managed targeted mail
99¢per mailed piece
$0/month
We set it up. We run it.
No monthly fees. If you're not mailing, you're not paying us.
Every option, per mailed piece
- EDDM
- 55¢each
- Targeted mail
- 89¢each
- Managed targeted mail
- 99¢each
No mailing quantity minimum on targeted mail. EDDM follows USPS carrier-route and quantity requirements. See full pricing
Cost per move-in
What would a campaign need to produce to pay for itself?
Cost per piece tells you almost nothing. Put in your own response rate, conversion, rent and average tenant stay, and see the cost per move-in and the return.
- Your response rate
- Your conversion rate
- Your monthly rent
- Your average length of stay
Questions
Common questions
How much does self storage direct mail cost?
With Fill By Mail you pay per mailed piece and there is no monthly fee. EDDM is 55¢ a piece, targeted mail is 89¢ a piece if you run the campaigns, and 99¢ a piece if we run them for you. Mail 1,000 targeted pieces and pay $890. Elsewhere in the industry, cost is usually quoted as separate charges for data, printing, postage and handling, often on top of a monthly retainer, which is why comparing providers is difficult.
Is there a signup fee or a setup fee?
No to both, on every option. You are not charged to open an account or to get set up.
Is there a monthly subscription?
No. There is no monthly fee on any of the three options — you pay per mailed piece and nothing else. If you are not mailing, you are not paying us. There is no signup fee and no setup fee either.
What is the difference between the two targeted rates?
Both include real, hands-on setup from Fill By Mail — facility setup, creative help, targeting, filters and audience data. The difference is who runs the campaigns afterwards. At 89¢ a piece you operate your own campaigns once we have everything ready. At 99¢ a piece we keep operating them for you. Printing, postage and mailing are inside both rates.
Is there a minimum number of postcards?
Not on targeted mail. Most direct mail providers require 500, 1,000 or 5,000 pieces before they will run a campaign; Fill By Mail is built so a storage operator can mail the prospects that exist today instead. EDDM is different — USPS sets its own minimum and maximum piece counts per postal route, and no provider can waive those.
What is the difference between targeted direct mail and EDDM?
Targeted mail goes to specific addresses you have selected using data, so you can narrow to the households or businesses that fit your campaign. EDDM goes to every address on a chosen carrier route, with no selection within the route and no addressing. Targeted mail gives precision from 89¢ a piece; EDDM gives coverage at 55¢ a piece, and the difference is mostly the targeting data. USPS also sets its own minimum piece counts for EDDM, so it is not suited to very small quantities.
Can I upload my own postcard design?
Yes. If you already have artwork you like, upload your finished design and use Fill By Mail for the audience, printing and mailing. You are not required to use our templates.
Can direct mail help fill storage units?
Direct mail is one way to put a facility in front of people who may need storage, and it reaches households whether or not they are actively searching online. It is a marketing channel, not a guarantee — results depend on your market, competition, pricing, offer, creative, audience and timing. We do not promise occupancy or a specific return.
More answers on pricing, targeting and EDDM. The resources library collects the guides and calculators in one place.
Get started
Ready to Fill By Mail?
Choose your audience. Choose your postcard. Choose your quantity.
- EDDM
- 55¢each
- Targeted mail
- 89¢each
- Managed targeted mail
- 99¢each
Get a sample postcard in the mail — sample program coming soon
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